thoughtful brands with handmade charm

Good things take a little extra elbow grease. I create distinctive brands inspired by the beauty of things made by hand.

services

Brand Design

starting at $4,000

I explore your brand history, goals, and preferences to craft a custom brand design to fit your business. What’s included: Custom branding with 2-3 logo variations. Color palette. Typography. Textures and/or icons. One page brand guide.


Ongoing Graphic Design Support

project rate & retainer available

Got too many projects and not enough (or maybe even zero) designers? One thing you should know about me: ya girl loves a checklist. I’ll hop on board and knock out items like display ads, internal marketing materials, print projects, and more.


Illustration

project rate on request

I’ve been designing beer can labels for about 6 years now and would love to explore more package design projects. If you’re looking for custom illustrations to draw consumers to your product, I just might be your gal.


Packaging and Print

project rate on request

I’m particularly drawn to projects where I can incorporate illustration. If you’re looking for a one off design for say some merch or event design, let’s chat!


Web Design

starting at $6,000

I’ve been designing websites for years, and over that time I’ve refined my style to deliver high quality, easy to use websites delivered in 6-8 weeks. P.S. ask me about bundling web and brand design.

meet Cassidy

I'm a graphic designer and creative director with 12+ years of experience, currently calling Huntsville, Alabama home with roots in Chattanooga, Tennessee.

I've always had a soft spot for the design of another era. Faded storefront signs, embroidered workwear, well-loved packaging, and the folk patterns of a handmade quilt. There's something about the charm, character, and craftsmanship that just never gets old.

I take those inspirations and give them a fresh perspective, creating brands that feel a little nostalgic but never stuck in the past. Think thoughtful typography, playful illustration, imperfect accents, and just the right amount of old-fashioned charm.

I believe the best work comes from a little curiosity and a lot of play. I love collaborating with good people who care about what they do, appreciate the details, and aren't afraid to have a little fun along the way.

contact

Got a project in mind? I’d love to hear about it. Tell me a bit about what you’re working on and I’ll get back to you in a day or two.

Projects I’d love to get my hands on:

✨ Beverage and Hemp Packaging

✨ Merch for an Outdoor Brand

✨ Farmer’s Market Branding

✨ Fitness Studio Web & Brand Design