Kick It Up

Kick It Up is a brand new southern cantina concept at Finley Stadium in Chattanooga, TN. Serving Walking Tacos, Frozen Margarita’s, and Churros, Kick It Up is in a unique location at the stadium that typically gets overlooked by the average football or soccer fan. I created a caricature of a walking taco as the brand mascot, and used Tex Mex design as inspiration to develop and fun and memorable brand.