MODERN brands FOR
INDUSTRY leaders
CHANCES ARE YOU’VE TRIED MAKING YOUR OWN LOGO OR ASKING YOUR BEST FRIEND’S COUSIN’S KID TO GIVE IT A SHOT. BUT IT ALWAYS TURNS OUT JUST OKAY, AND YOU’RE FINALLY READY TO HAVE SOMETHING TRULY PROFESSIONAL
FIRST, YOU’RE SO NOT ALONE…
IF YOU’LL ALLOW ME TO BE SO BOLD, IT’S LIKELY THAT YOU…
〜 Are over just randomly picking colors and fonts every time you need something designed
〜 Are overwhelmed by all the design in your industry that, quite frankly, looks the same
〜 Want something that stands out and reflects the hard work that you put into your business
〜 Are tired of settling for “just okay” design and are ready to invest in something truly custom
〜 Want to find a designer who you can trust to guide you through the branding process
〜 Feel like your current logo just falls flat and doesn’t really represent you or your business
THAT’S WHERE I COME IN 👋
I work with business owners every day, and they’re incredibly passionate about their businesses. But often, they don’t know how to translate that same passion into any kind of design.
It’s my job to guide you through the process of branding so you can come out stronger on the other side.
YOU CAN’T AFFORD TO NOT INVEST IN YOUR BRAND
AND TO BE TOTALLY HONEST…
You’ve made it this far with your business. So why settle for something that feels just… okay?
Full Service Brand Kits
FOR FOUNDERS WHO ARE READY TO GO ALL IN
This package is for founders who need strategy and/or a more well rounded brand. In addition to the primary and secondary logo, you’ll also get to choose 3 out of the 5:
•Naming Strategy
•Messaging Strategy
•Competitor Analysis
•Up to 3 Sticker/Merch Designs
•Up to 2 Branded Pieces of Collateral
you’re a good fit if you:
〜 Need more than just a logo
〜 Want help defining your messaging or deciding on a brand name
〜 Have to have something that stands out against your competitors
〜 Want a brand that turns your audience into customers
〜 Need something that aligns with not only what you do, but why you do it
〜 Want time to think through what you want
INVESTMENT
1 Payment of $2,500 or 4 Payments of $700
what it includes:
〜 Custom strategy deck defining brand mission, values, and goals
〜 2 mood boards
〜 Primary and secondary logo, and icons
〜 Color palette
〜 Font pairings
〜 2 rounds of revisions
〜 2 brand patterns or textures
〜 Choice of additional merch or collateral designs
A FEW kind words
“Working with Cassidy was a wonderful experience!”
“We approached her with so many ideas and inspirations and she put it all together seamlessly. She had to take the opinion of 3 founders and kept everyone happy. She is professional, communicative and extremely creative.”
〜SUMMER BROCK, NUWONDERS
“She was a dream to work with”
“I gave Cassidy a call and within a few weeks she had created a design far beyond, and far better, than what I had in mind. The process from start to finish was smooth and professional. Cassidy was a dream to work with.”
〜FRANCES NESSE, GOOD TEAM AGENCY
“Cassidy operates with efficiency, quality…”
“Cassidy operates with efficiency, quality, patience, and attention to detail. Her level of professionalism is extremely difficult to find in today's competitive market, you will not be disappointed with her work.”
〜PHILIPPE LEMAITRE, CHATTANOOGA WORKSHOP
Frequently Asked Questions
-
I believe you can’t design in isolation, and I need the creative freedom to fully explore a brand and bring it to fruition. Designing “just a logo” often ends up being more limiting for my process. That being said, if you already have your naming, messaging and vision down pat, the Elements Branding Package is perfect for you!
-
I take on a limited number of retainer clients a year. Depending on your needs, we can discuss what an ongoing relationship would look like or I can refer a fellow designer to take over projects like social media and advertising services.
-
I very rarely work on top of of existing brands. I believe if it’s not working already, there’s a reason. Touching up an already existing design isn’t always as simple as it seems and typically requires a complete rework. That being said, I’m happy to chat about your specific needs.
-
Investing in your business shouldn’t be a stresser. I’m proud to offer several payment plan options.
WE MIGHT BE A good FIT IF…
1
You know life is too short to take yourself too seriously
2
You value collaboration and want to show up for the process
3
You’re passionate about what you do and seek to make a difference in your industry
4
You vibe with the Blue River style and are ready to invest in the success of your business
LET’S MAKE SOMETHING THAT IS totally YOU
BRANDING | WEB | MERCH | PACKAGING
